Case Study - Proserva

(Introduction)

Proserva is an education technology platform that helps educators and school districts manage professional growth, evaluations, licensure, coaching, and continuing education in one place. As the platform grew, complex role-based workflows and an inconsistent brand made it harder for new users to get started and for districts to see the full value of the product.

(What I did)

Everything™ Studio partnered with Proserva across product, brand, and marketing. We mapped user flows for educators, administrators, mentors, and district leaders, redesigned the observation and feedback experience with an editable AI-assisted summary, and built a scalable design system. We also refreshed the brand, rebuilt the website, and created campaign assets that make the platform's value clear to decision-makers. The result: Proserva now serves 25,000+ users across education programs and districts and has grown to $1,000,000 in revenue.

(Client)

Case Study - Proserva

(Date)

(

©

2022–2026

)

(Services)

Product Design, UI/UX, Branding, Web Design, Marketing, SEO

(Portfolio 22-26©)

Related Works

(Let's be OK)

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